URL Canonicalization – This is the process of choosing the best URL structure when there is a choice and then setting it and forgetting it.
For many of us, http://www.justinsblog.com and http://justinsblog.com look the same and more often than not, will take you to the same website. Generally speaking, most of us don’t give any thought at all to our URL structure or the difference between using www and not using www. However, the difference in your URL structure is VERY important when it comes to Search Engine Optimization and login cookies on your website. Choosing the best URL structure for your website is very important. [Read more…]